Senior Marketing Manager (On Site)

Company: Maven Torch
Location: El Monte
Posted on: September 14, 2023

Job Description:

Maven's Mission:
Maven Torch is a hub where individuals of extraordinary talent converge to unleash their creativity and produce their most exceptional work. Traditional lighters, which have long deserved a modern overhaul, find their match in the versatility and individuality that Maven Torch offers. With an unrelenting drive for innovation, Maven Torch aspires to blaze a trail in this industry.
We are headquartered in Los Angeles, a city that epitomizes diversity, creativity, and individuality. With the goal of disrupting a stagnant market dominated by legacy lighter brands, we specialize in the manufacturing and design of torch lighters that infuse innovation, aligning with the contemporary demands of today's market. Through every phase of our dynamic journey, we vow to stay true to our heritage while actively forging the future landscape of torch technology.
Role purpose-
As a Marketing Manager at Maven, you will also play a pivotal role in analyzing market trends and customer needs to drive innovative campaigns that resonate with our target audience. Your expertise in cross-functional collaboration will be crucial as you work closely with sales, product development, and customer success teams to create a synergized approach in delivering value to our customers and propelling Maven's brand to new heights.
Job Description:
You will be collaborating with a marketing associate and brand manager to streamline marketing operations, establish robust analytics, implement cutting-edge ecommerce strategies, and manage advertisement campaigns. Your leadership and expertise will be instrumental in optimizing our marketing efforts, driving growth, and making an indelible mark on our brand's presence in the market.
Role Responsibilities Include, But Not Limited To -
1 Ecommerce Leadership : Develop and implement ecommerce strategies to optimize online sales, manage product listings, and ensure a seamless online shopping experience.
2 Brand Marketing : Craft compelling brand narratives and marketing materials to elevate the brand's identity and position in the market, specifically targeting high-standard torch lighter consumers.
3 Marketing Automation : Implement and optimize marketing automation tools and practices, including email marketing, CRM integration, and customer segmentation, to drive efficient customer engagement and retention.
4 Social Media Advertising : Design and execute social media campaigns across platforms to build brand awareness, generate leads, and engage the target audience; analyze performance metrics for continuous improvement.
5 Collaboration & Cross-functional Alignment : Work closely with sales, product development, and customer service to ensure marketing strategies are aligned with broader company goals and objectives.
6 Market Analysis : Monitor industry trends, competitor activities, and consumer preferences to inform ecommerce and brand marketing strategies.
7 Budget Management : Allocate and monitor marketing budget efficiently across various channels to ensure optimal ROI.
8 Reporting & Analytics : Develop comprehensive reports to track KPIs, analyze campaign performance, and derive insights for data-driven decision-making.
What We Are Looking For-
--- Bachelor's degree in Marketing, Business, or related field.
--- Minimum of 5 years' experience in ecommerce and brand marketing, with a proven track record of driving sales and brand growth.
--- Proficiency in marketing automation tools, Shopify platforms and social media advertising.
--- Strong analytical skills to interpret consumer behavior and apply insights to optimize marketing strategies.
--- Demonstrated creativity and innovation in crafting captivating brand stories and developing innovative campaigns.
--- Excellent written and verbal communication skills for effective collaboration with cross-functional teams and external partners.
--- Adaptability to changing market conditions, consumer trends, and company objectives.
--- Experience in budget planning and fiscal management.
--- Meticulous attention to detail, ensuring polished marketing materials and brand consistency.
What's on offer-
Competitive salary and bonus package
Health Insurance
Vision Insurance
Dental Insurance
401(k) plan matching
PTO + Sick day leave
Opportunities for growth and development within the company
Maven Torch is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.

Keywords: Maven Torch, El Monte , Senior Marketing Manager (On Site), Executive , El Monte, California